I read a blog post yesterday at The Selling Sherpa that I found interesting called One Cup Of Coffee. I actually find many of The Sherpa’s posts interesting, but the story in this one is something we, as customers, have all experienced at one point in our lives.

The story is about a customer service experience commentary on what you, as a provider of a product or service, should be focused on–giving your clients and customers what they want and need. We read that good service is not being delivered, an attempt at manipulating you is. It really is as simple as that. If you are not sure what your clients want or need just ask them. You can always email them individually or conduct an online survey.

What is important here is to know that trying to ‘pull one over’ on your clients by either not listening, not asking, or employing tactics that can be construed as trickery will ultimately get you nowhere. Be true to your clients. They will pay you for it.