HamiltonBerchman recently completed work on a microsite with PULL Inc for the Affinity Group brand Woodall’s.

Affinity Group is a leading publisher of recreational outdoor enthusiast magazines. One of its hallmark brands is Woodall’s, North America’s best known publisher of RV and Family Camping travel directories in print and online. Woodall’s Campground Directories are a highly dependable and accurate resource for people who are passionate about the RV lifestyle.

We worked with PULL’s expert brand development leadership. PULL provided guidance to Woodall’s marketing team in developing the true line “Everywhere RVers go” as the cornerstone of a new communication initiative to reinforce the brands competitive advantage. HamiltonBerchman brought the communications to life on the Internet with the development of the microsite and an email communications initiative.

The microsite was lauched in the first quarter 2009 to rave reviews by Woodall’s North American sales organization.

We are happy to announce the launching of DangersHour.com. This is the official web site for the book titled “Danger’s Hour: The Story of the USS Bunker Hill and the Kamikaze pilots that crippled her.” The book is authored by Maxwell Taylor Kennedy and published by Simon and Schuster. We are very happy to be involved with this project and help bring this untold story to the Internet.

There are many video interviews with men who were on the ship at the time kamikaze attacks. Someone with much experience bringing history to life says it best.

“This is a riveting, thought-provoking, superbly written history that unfolds and surprises like a novel. What we are permitted to participate in is nothing short of hell: a glimpse into the most asymmetrical warfare we Americans have ever faced-the Kamikaze pilot.”
-Ken Burns, Filmmaker

There are plans for further improvements to the web site that are presently in the works that will allow family and friends of those on the USS Bunker Hill to contribute their thoughts, information and comments.