Is there anybody out there?

May 28th, 2008

I’ve begun reading the The Cluetrain Manifesto: The End of Business as Usual and it struck me, “is anybody out there?” I’m looking for you—the person reading these words right now. I’m interested in knowing what you think. I’m looking for interaction, conversation, feedback. I send this email every month but haven’t heard from you lately.

The power of the Internet is that we all have the ability to communicate with one another on a one-to-one basis, or in groups. We have the power of our voices. The Internet is really not about marketing or commerce although it is very convenient to research and buy things. We can have conversations, share ideas, debate the merits of one thing over another. The power is in the communication and that is a 2 way street. The Internet is about expressing ideas, sharing knowledge, and having conversations and relationships with real people. And that is what I am doing with my company blog and my e-newsletter.

What I love to do is help people find the best way to use the Internet to communicate. Not everyone is trying to say the same thing and everyone listening is not necessarily doing it the same way.

So, the format of my e-newsletters has changed to find out what you think.

All my previous e-newsletter issues were sent to you in their entirety. Sometimes they were weighty emails. Now my e-newsletter provides you with a table of contents and then each piece of content takes you over here to my website to read more and allow you to engage in the conversation. Please share your ideas and opinions… I want to hear what you think!

What is the most powerful thing you ‘get’ from the Internet?

• Information?
• Communication?
• Relationships?
• Business?

I want to know, comment below.

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3 Responses to “Is there anybody out there?”

1. tgray Says:
   May 30th, 2008 at 12:33 pm

   I totally agree. Most people don’t really know what to do or what can be done with the internet. We are here to teach them

   I like the new format of the email but it looks all funky in gmail.

2. bmahoney Says:
   June 2nd, 2008 at 12:24 pm

   Tony,
   Your comment makes me think of the category “Things you don’t know, that you don’t know.”

   This then begs the question, how do you create that awareness? How do you get people to the “A-Ha!” moment of realization? Any ideas?

   ps. thanks for the gmail tip.

3. DesignDetails - May 2008 | HamiltonBerchman Design Group Says:
   January 28th, 2009 at 3:01 pm

   [...] Is Anybody Out There? [...]

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