I’ve begun reading the The Cluetrain Manifesto: The End of Business as Usual
The power of the Internet is that we all have the ability to communicate with one another on a one-to-one basis, or in groups. We have the power of our voices. The Internet is really not about marketing or commerce although it is very convenient to research and buy things. We can have conversations, share ideas, debate the merits of one thing over another. The power is in the communication and that is a 2 way street. The Internet is about expressing ideas, sharing knowledge, and having conversations and relationships with real people. And that is what I am doing with my company blog and my e-newsletter.
What I love to do is help people find the best way to use the Internet to communicate. Not everyone is trying to say the same thing and everyone listening is not necessarily doing it the same way.
So, the format of my e-newsletters has changed to find out what you think.
All my previous e-newsletter issues were sent to you in their entirety. Sometimes they were weighty emails. Now my e-newsletter provides you with a table of contents and then each piece of content takes you over here to my website to read more and allow you to engage in the conversation. Please share your ideas and opinions… I want to hear what you think!
What is the most powerful thing you ‘get’ from the Internet?
- Information?
- Communication?
- Relationships?
- Business?
I want to know, comment below.