Woodalls.biz—Helping a microsite come to life.

March 2nd, 2009

HamiltonBerchman recently completed work on a microsite with PULL Inc for the Affinity Group brand Woodall’s.

Affinity Group is a leading publisher of recreational outdoor enthusiast magazines. One of its hallmark brands is Woodall’s, North America’s best known publisher of RV and Family Camping travel directories in print and online. Woodall’s Campground Directories are a highly dependable and accurate resource for people who are passionate about the RV lifestyle.

We worked with PULL’s expert brand development leadership. PULL provided guidance to Woodall’s marketing team in developing the true line “Everywhere RVers go” as the cornerstone of a new communication initiative to reinforce the brands competitive advantage. HamiltonBerchman brought the communications to life on the Internet with the development of the microsite and an email communications initiative.

The microsite was lauched in the first quarter 2009 to rave reviews by Woodall’s North American sales organization.