Happy 3rd Birthday

June 25th, 2008

HamiltonBerchman Design Group turns 3 this month of June in 2008. It has been a great adventure to start HamiltonBerchman and work with so many talented and interesting people. I have had the good fortune of working on some great projects and have had the privilege of helping many people and organizations get more from the Internet. Whether a complete web site or a consultation on Internet strategy and best practices it has all contributed to our success to date. I thank those of you who have been involved with me and HamiltonBerchman in any capacity.

What have I learned?
If there was one thing I have learned in starting this business its to never stop asking questions. Ask questions about everything; business, clients, projects, and yourself. Never settle for the status quo because there is always something that can be reexamined, revised, or improved. There is so much potential for growth by asking questions all the time, no matter the project or situation. Asking questions keeps you engaged, keeps you curious, keeps you learning, and it keeps you in the game.

So what is your Internet-based question?
How can I be of service? What do you need to know?

What is RSS and why you should care?

June 20th, 2008

With its early predecessors dating back to the mid-1990’s RSS, or Really Simple Syndication, is a fundamental tool in getting your content published to the widest audience possible on the Internet. Simply put, RSS is a web-based format for frequently updated content, such as blogs, news feeds, and podcasts.

Why does this matter to you and your business?
Because publishing content on the web matters if you want to get noticed. Good content helps people and raises your company profile as an authority and expert in your field or industry. Frequent content updates can contribute to better results with search engines when combined with other SEO (Search Engine Optimization) efforts.

RSS feeds are a simple way to package your content in a format that allows it to be spread to a very wide audience. And it makes it easy and convenient for people to receive what you have to publish. A company called Common Craft has done and excellent job at creating a short video presentation of exactly how RSS works, in plain English.

Here it is for your viewing pleasure and a BIG hat tip to Common Craft who create great explanation videos:

Let us know what you think.