Design Details - February 2007

February 18th, 2007

Volume 01 // Number 02

February/March 2007

In this issue

• A Squeeze
• The Semantic Web
• Visual Vocabulary
• Finally, Find of the Month

Hi,

This email newsletter comes to you in our never-ending pursuit of helping our friends and clients succeed because your success is our success.

A Squeeze

Since we published our first edition in mid January (thank you for your kind replies), we’ve decided to combine February and March into one newsletter. We didn’t want to send another newsletter at the beginning of February just 2 weeks after the first, and if we wait until March we miss February. So this issue is February/March 2007. The next edition will hit on April first (the fool’s day) and every edition following will come on the first day of the month.

The Semantic Web

Do you know how your website is built? What is its foundation? A largely unknown aspect to publishing web sites, for those organizations and individuals who publish them, is what is “under-the-hood.” The programming that is used to format and display your website is invisible to you and your visitors when you look at your website but has significant impact in meeting your web goals. Did you know that how well your website adheres to ‘web standards’ (best-practices for web programming as defined by the W3C) can impact how quickly your website loads in a web browser, how your website looks on one computer versus another, and finally how well your website is ranked within search engines!

What is “under the hood” matters to the software that reads and displays your website. If you are interested in the health of your website “under-the-hood” please contact us.

Visual Vocabulary

An often-overlooked aspect to building business relationships is the importance of your visual business image, or business visual vocabulary. Your business visual vocabulary is how your organization’s message appears and is consumed through the Internet and printed matter. For example, when you think of Nike’s swoosh or the Golden Arches, you have an expectation about the company and its services. The appearance of their logo carries meaning. The same is true for your company. When your business uses a strong visual vocabulary in a consistent manner for the appearance of your message and communication materials, you enhance your business relationships with suppliers, vendors, and clients. The appearance of your organization as a professional, and reputable establishment is supported by this visual vocabulary and its power in promoting your business should not be underestimated. It is always a good time to review your communications materials company wide to see where the inconsistencies are.

Finally, Find of the Month

When we find something noteworthy we will share an Internet destination we have come across that has some application to doing business, getting things done, or just plain cool. This month its FreeConference. You can schedule and manage conference calls at any time for free. Check it out.

That’s it for this month’s edition of DesignDetails. We’ll talk to you again in April.

Bert Mahoney
Publisher, DesignDetails
Principal and Creative Director, HamiltonBerchman Design Group, Inc.
details@hamiltonberchman.com

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